Being an entrepreneur and mom, I saw first-hand the influx of anxiety and depression in young adults. Oftentimes, young adults feel alone and isolated yet constantly connected; the anxiety accompanied with depression take over. They retract from the world and feel misunderstood and alone. This shuts off the ability for them to see their own true, unique qualities that allow the fostering of self-esteem and excitement for the future. I also noticed that hoodies are a staple in their wardrobe…several hoodies. What if I could combine a way to change negative thought patterns with that of the safe, cozy comfort of hoodies? 

I developed the Hidden Power Hoodie which combines a comfortable, safe haven with powerful messages that the wearer can implement at any time. The wearers are empowered and grow self-confidence by reading affirmations that change negative thought patterns on a daily basis in their own time which reduces negativity and depression. This builds self-esteem, creates positive motivation, optimism, and hope for the future.

With the reduction of anxiety and depression, the wearer is able to identify their strengths, gain insight, become self-aware and overcome obstacles to achieve a joyful life.

As a result of such a remarkable response during the testing and trial period, I put together a dream team to help keep this company running smoothly and continue positive change in this world one hoodie at a time.